Archive for December, 2008

What’s the correct length for blog posts?

Yesterday, in the course of a chit-chat with Navin, the discussion turned towards blogging and questions like what’s an ideal size of blog posts and how many posts one should write in a day etc surfaced. Since, there were some “insights” in that discussion, I thought I’d summarize them here.

1. Frequency of posts - General principle, the more the better (in terms of visibility). If the same quality of content is written, the blog with higher number of posts gets more visibility and readership. Somehow, the more you produce, the more you get noticed. You are noticed more by the search engines; there are more incidents where your writing can be quoted; there is a higher chance that everybody will find something interesting on your blog. It may also be equated with the more you speak in a meeting, the more ears you get. Of course, there is a limit to everything and you shouldn’t be talking rubbish just to keep high frequency.

2. Length of posts - Short posts are easy to consume but the shelf-life is very short. They are read and forgotten in a very short time span. They cannot go in depth of any subject. Their purpose is more for making people up-to-date or providing some entertainment. However, long posts that go in great depth of a particular subject, last for long. They can be referenced for a long time to come. They are like pieces of art. At the same time, much like great pieces of art, it takes a long time to get recognition for them.

You can also write a series of small to medium size posts on a subject and eventually roll it up in one large, insightful post. Or write a large post on something else altogether. Basically, a healthy mix is important.

3. How much time to spend on writing the title? - For some idealists out there (myself included), manipulating the post title for maximizing attention sounds like dishonesty. But that’s not necessarily the case. Just as a book is judged by it’s cover, a post is judged by the title. It is based on the title that I decide if I want to read a post or not. Title is the essence of a post. So, as long as the title doesn’t promise more than what the post has (check this bait-and-switch ploy by a matrimony site), it’s ok to hand-craft it. In fact, it must be hand-crafted.

What are your insights on effective blogging?

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Pushing for “more” - Good side and bad side

Motivated by a post from my friend and my own experiences with work pressure, I was tempted to write something about it.

If you are wondering why you should know about dynamics of pressure in work life, I would assume that you haven’t tasted it yet. I would like to congratulate you for this accomplishment. However, for a lot of poor folks like me, work pressure is an everyday reality which can cause very bad things like early aging and various other disorders.

So, for a lot of people, it’s important to understand pressure.

Usually, people are not so bad that they intentionally pressurize others. Things always start with a push and that push becomes a pressure eventually.

We are living in a time when pushing oneself to be more, to do more, to achieve more is very common. If you can run 5 kms a day, you push yourself to run 8 kms a day. If your team delivers 1000 lines of code everyday, you push them to do 1500 lines of code everyday. If you are selling 50 switches every month, your manager pushes you to sell 70. If your revenue is $20 billion, you push yourself to make it $25 billion.

Nothing wrong here. It’s good. Pushing is a necessary ingredient for the “more” recipe. If your team member is just idling and not starting his work, a slight push may get him started. If your product has high number of bugs, a slight push may motivate people to find innovative ways for reducing bug count. Whatever your sales figures are, a push on the sales people may make them more efficient or creative and get your better sales.

So, pushing is not necessarily bad. If there is room for “more”, it usually gets you more. However, if there is no room for more, or if one is not able to find room for more? What happens then? That’s when push becomes pressure. And that’s a very very bad thing. Because when there is pressure, you don’t get even as much as you were getting originally.

When a team working at the peak is pressurized, the productivity falls. It may still achieve “more” in short term but not without a cost. Development teams that are pushed beyond their limits write crappy software. Creativity goes for a toss. Also, such teams may see more attrition.

Pushing is like a knife. An adept can put it to wonderful use but in the hands of a monkey, it can cause a havoc. So, it’s very very important for us to understand the difference in pushing and pressurizing. Pushing should be a tactic and not a habit. Used as a tactic, it works for you and used as a habit, it works against you.

Unfortunately, neither our education system, nor our corporate training teaches us how to use this tool. We all are part of a network where everyone is pushing one another, either directly or indirectly. Yet, how well do we understand or use it?

What are your insights with push and pressure? When did it work for you and when did it work against you?

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Why a wiki project may fail!

Why is it important to know this? How can it help you if you know why a wiki project may fail?

User generated content is not a good-to-have kind of thing anymore. I believe that in future, user-generated-content would be the primary method of information collection regardless of the purpose. And all of us are going to be responsible for at least one such project. It could be product documentation, a community website or a social cause. Wiki is here to stay and spread.

And wiki is not limited to just articles kind of content. There are several other forms it can take, several other names it can take but they all have the same underlying concept. Information that anyone can edit.

So, let’s start…

In the past, I have equated Wikipedia’s methodology to generate content to that of a Potter. Spin the wheel in the form of creating a movement. Put some effort so that the lump of clay starts rising from the wheel. This is the seed content that requires major push and a long time. Then gradually and subtly, give it the shape you want. This is what’s happening at Wikipedia today. People are contributing on their own and the Wikipedia team is only guiding their contribution.

We can use this analogy to understand why many wiki projects fail. Let’s look at them one by one.

  1. Failure to spin the wheel. A spinning wheel is a must for producing pots. Similarly, a movement among people to contribute is a must for producing wiki content. Wikipedia has that movement around itself. People are willing to contribute for its cause. And even though the percentage of real contributors is less, the sheer number to which Wikipedia reaches is astounding. So, that small percentage also becomes a big number.

    However, all wiki projects do not take that trajectory. Most of the wiki projects fail to generate the initial momentum. The wheel just doesn’t spin for them. Survey a couple of wiki sites and you’ll know what I mean.

    Even for Wikipedia, the success has been BIG but not complete. Some areas in Wikipedia are well developed while some other areas are underdeveloped and some undeveloped.

  2. Failure of initial push that makes the clay rise from the wheel. I have seen some wiki based product documentation projects where people had the motivation to put stuff on Wiki. But the lack of any content at all made people feel just too lost. Nobody knew where to start and how to go about organizing. And since there was zero content to begin with, there was no visibility for that wiki project.

    At a later date, when some seed pages were placed, the content started growing slowly because people could get oriented rather easily.

  3. Failure to guide the growth. The first step requires leadership, second step requires some aggression and this third step requires infinite patience and courage. And it just goes on and on for the life of the wiki. It requires constant monitoring of the project and how it is growing. Subtle guidance to the effort.Several Wikipedia pages are flagged in various ways (like “This page requires cleanup”, “This page requires references” etc). All these flags provide subtle guidance to the effort.

    Wikipedia has a team internally that does just that. Review the new pages and various edits being made and guide the growth of those articles. Wikimedia foundation ropes in knowledgeable people and motivates them to join the project.

    I think a lot of projects fail here. There is no one to constantly guide the project.

Several people see wiki as a cheap and effortless way of generating content. On the contrary, making a wiki successful requires tremendous amount of effort and a lot of understanding about what kind of effort is to be put when.

What are your views on this? Why do you think a wiki project may fail? Please share your experiences/insights on what makes a wiki project succeed/fail.

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Social System Design Goal - Avoid Gaming

Every social system must have provisions such that users cannot game it. It is a fundamental goal of the system design.

At a very high level, we can take two approaches to achieve this -

1. Make it extremely difficult for someone to game the system. Example - Google. Google spends tremendous amount of energy on ensuring that people do not game the system.

2. Reduce the incentive of gaming to zero. Example - Wikipedia. If you put some spam on Wikipedia, chances are that the very next person who visits the spammed page will revert your changes. End effect, only one person saw what you had put.

We know now that the first method is not fail-proof. Wherever money is involved, people are able to spoil Google results and the search results are more like advertisements. Even though you may see that these are not good results, you cannot do anything about it and those bad results will stay on the first page for a long time.

So, with Google, it’s hard to game the system but once you have gamed the system, the incentive is very high.

That’s not the case with Wikipedia. There, gaming the system is extremely easy. As easy as it can get. Just edit the page and put an advertisement for yourself. But there is virtually no incentive in doing so. That’s why Wikipedia has very little spam compared to Google.

So, what do you want to do for the system you intend to design? Make it hard to game it or remove the incentive of gaming it?

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Leaders always lead, followers may not always follow

I had mentioned sometime back that Leadership is Situational. The same person who is accepted as a leader at one time is rejected at some other time. I used the examples of Alexander, Mahatama Gandhi and Churchill.

Now, the questions arises, Leaders are always the same, well, leader-like. So, how come leadership becomes situational? How come a person is leader in one situation and not in another situation?

The people who are leader-like (i.e. the ones taking the lead) are always leader-like (i.e. they always take the lead). However, people may not follow them all the time. In India, at the point of time, so many people are trying to take the lead towards better governance but how many followers have they got? They are still leader-like but there are no followers for them.

Tomorrow, when people are just too fed up with the current state of governance (as much as that they decide to take some “real” action), the same set of leaders (social-activists as they are called) will emerge as leaders.

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Anatomy of pressure in work life

Put forth your best and don’t think about the results too much, because come what may you cannot better your best.

My friend Hari Om has written a humorous and very insightful post on pressure in corporate life.

An item on my must-read list. Some more stuff from there -

There is another kind of pressure. Sometime we stretch ourselves, and consciously or unconsciously set the benchmark for us. Since life always do not let us operate in perfect conditions, but in general the expectations do not take into account all these factors. Thus we continuously engage into stretching ourselves. Since stretching in one direction makes our life severely disbalanced, thus we feel the heat on the other fronts in life. Now, the natural reaction is not to eliminate the original stretching, but we start stretching ourselves more. Example we set a benchmark at work place. But consistently performing at your personal high level costs you your personal space happiness. Your family is at the stake. The first reaction is to somehow manage this all. Thus we get into the loop of managing things rather then living the life.

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Leadership is Situational

Leader is a person who has followers - Peter Drucker

via Wikipedia

via Wikipedia

Let’s take an example. Alexander? He was a leader right? A good one? He conquered most of the land known to the Greeks of that time. Starting from Greek, he led his army all the way to heart of India.

But what happened when he was preparing for a fight with Nanda for Magadha? His army refused. And he couldn’t convince his army to fight. What did he do then? He left for home.

via Wikipedia

via Wikipedia

Another example - Mahatama Gandhi. He was at the forefront of India’s movement for Independence. What happened after the independence? He was not a leader anymore. People started turning away from him. And one day, someone assassinated him because he was considered a “hindrance” in the progress of India.

Another example? Ok, last one. Churchill? Led British Army to victory in World War 2. After the war, Churchill told a huge crowd in Whitehall: “This is your victory.” The people shouted: “No, it is yours”. And what happened in the elections afterwards? He lost. Leader?

So, as we can see, all these people who are among the greatest leaders of all times did not have followers all the time. Even though they were still the same people all along, what really made them leaders and what took away the leadership position was the “time”.

There are several attributes that people tend to assign to leaders - tenacious, determined, leads from the front, thinker, etc etc etc. But the most important attribute of a leader is that he or she represents the aspirations of the people of that time. When aspirations change, leaders change.

As long as the Greek army was driven by a passion to conquer, Alexander served their purpose fine. But when the army got bored of fighting and wanted to go back home, he couldn’t move the army even by a couple of inches.

As long as people of India wanted self-governance, Gandhi looked like a leader to them. However, when self-governance was achieved, he was seen as a hindrance.

Churchill? Chief reason for his losing election was a desire for post-war reform was widespread amongst the population and that the man who had led Britain in war was not seen as the man to lead the nation in peace.

Conclusion? Leaders do show some attributes like tenacity, clear thinking, etc etc. But the most important thing is that leaders represent the aspirations of the followers and they inspire a belief in the followers that all their aspirations will get fulfilled through him/her.

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Pottery and User Generated Content

As I mentioned earlier, building a website based on user generated content is somewhat like a potter making an earthen pot. Since there are so many websites coming up that rely on the user generated content, it is imperative to understand the process that can make these websites successful or an utter failure.

The pot is made by the momentum of the wheel. And what does the Potter do? Gives shape to the clay of lump so that an earthen pot comes out of it.

First he applies hard force so that something starts rising from the clay lump. And then slowly and gently, control the upward and sideways movement of the clay as it rises further and further up.

Similarly, for the website, first ensure that the wheel is spinning i.e. there is willingness in people to contribute to the cause you are standing up for. Put in some hard work (may be hire some people) to create a critical mass of information. This will set the momentum in the right direction. And then slowly and gently, keep things in order while people dump more and more info to your site.

Of course, things are not so simplistic but there is certainly a pattern.

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Carpentry and Pottery {OR} Mahalo and Wikipedia

What’s the difference between a Carpenter and a Potter? That’s roughly the difference between Mahalo and Wikipedia. Not precisely, but roughly.

Carpenter works with tools. Potter works with hands. Carpenter cuts the wood in pieces, gives them shape by applying a lot of force, then puts these pieces in some order back again. Potter spins a wheel which is the main supplier of further force and then just sits and gives shape. The wheel keeps spinning and the potter keeps giving shape.

Carpenter exercises explicit control over the entire process while Potter exercises very subtle control.

Building Mahalo is Carpentry where it is decided which articles to write, the format in which to write, assign people to write them, review them, put them up, keep people on job for updating them.

Building Wikipedia is Pottery where the core Wikipedia team primarily works towards keeping things in shape and maintaining some quality. Rest is all done by the spinning wheel (i.e. a movement towards building a free encyclopedia).

Both are art and both have their own pluses and minuses. They both can give good results. You need to decide which approach will work for your site and then stick to that.

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Proto.in this Jan
Proto.in (a biannual event showcasing 15 startups) is coming to Bangalore in January. I have been sporting a Proto.in T-shirt for long (thanks to Piyush) and I wish that someday, I’ll also attend it in person.
Anyone knows if there is any plan for holding it in Pune?

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